Kiwi design attracts motorbike world’s attentionNews | June 12, 2012
Massey’s stylish design of motorbike catches the notice of Honda. ASoD or Massey University Auckland School of Design has a lot of European designers & Honda take some notice.
In one project that got initiated by senior lecturer at ASoD – Oliver Neuland, along with help & some input from Paolo Cuccagna, chief designer & manager @ Honda department of R&D at Rome, they had asked lot of students of Massey for sketching new motorcycle concept. Neuland has experience for design of motorcycle in Europe as the designer @ BMW, MZ, & consultant at Aprillia. He has worked on a lot of BMW models like C1, R1100R, & F650 before they moved to New Zealand for becoming programme leader @ campus of Massey’s Albany.
This brief was for designing small commuter capacity motorbike for the Generation Z, aged from 16-22, who look to have turned backs on cheap & efficient transport mode. Neuland says that motor bikes are really emotional products & are subject for many preconceptions that are irrational. May be this is why they’re on brink of getting extinct instead of being hyped as a solution that is 1 of most promising, sustainable & economic future for personal transport in this group of age for mobility, cost, & sustainability.
24 students from Massey Auckland & Wellington campuses had submitted the sketch concepts & three got selected & evaluated for some further development.
Once final idea got set, the students Alli Abbas, Rohan Geo, Joonhwan Choi, Joseph Raffills, Jason Khoo, Emily Ang, Nick Marks, & Sam McCafferty, under guidance of Cuccagna & Neuland, set regarding starting on the clay model. Ang said that he is doing industrial design but he thought it’d be cool & fun for designing motorcycle. He likes cars and hence thought about doing something along with motor cycle would make things interesting.